WIJ à la Mama is the nice-to-read platform for both pregnant women and women who have just given birth. For even though she is so much more than a mum, this new role turns her life upside down.
Target group: (expecting) mothers
Pageviews: approx. 225,000 per month
Unique visitors: approx. 100,000 per month
Opportunities for online advertising:
- Sponsored content
- Branded content
- Real Time Bidding
The platform offers acknowledgement for (pregnant) women due to human interest content and the use of a personal tone or voice. Articles, blogs and vlogs are published on the platform. All this in combination with lots of visuals.