Our Strength
Largest database of expectant mothers and parents with young children

“For 50 years, we’ve excelled at what we do”
Marcel Bakker
Director
The heart of WIJ Special Media: the database
The database is the heart of WIJ Special Media and contains information on over 1 million expectant and young parents with a child up to and including 12 years old. Based on information such as address, postal code, due date, child’s name, child’s date of birth, and child’s gender, highly specific selections can be made to run a successful campaign or communicate a content message.
de blije doos
- 125,000 copies per year
- Pick up at a Prénatal store of your choice
- 8.9/10 Feedback company rating
- A trusted name for over 50 years

Media Portfolio
WIJ Special Media reaches 80% of pregnant women and parents with young children in the Netherlands maintaining the free WIJ gift pack, and is the market leader in the baby market.

Our Strength
Trusted by these clients
















Trusted by these clients
















Trusted by these clients
















Get in touch and grow together?
At your office, at our Blokker location, or via Teams: we’d love to discuss the possibilities of collaborating.