WIJ Special Media has a modern and extensive media portfolio and focuses on expecting parents and parents with young children up to the age of 12. (Custom) audiences are created based on the database to support mail campaigns, social advertising, list rental, lead generation and file enrichment to reach the target group at the right moment and through the most successful channel.
Market leader with more than 80% of the addresses of the target group.
Our database contains the personal details of more than 80% of all pregnant women in the Netherlands who have registered themselves for the gift package of WIJ. Our database makes WIJ Special Media market leader in the market of parents with young children. One of the reasons why pregnant women provide WIJ Special Media with their personal details is because they wish to receive de blije doos (the Happy Box).