Research

Research and data combined for optimal insights

“Data reveals the facts, research provides context and generates new insights”

WIJ Monitor

An ongoing study that maps the customer journey of (expectant) parents when purchasing various baby products. This includes collecting and analyzing information on orientation and purchasing behavior, brand preferences, online versus offline purchases, new versus secondhand purchases, spending, and market share.

Research in collaboration with clients

WIJ Special Media has the ability to conduct satisfaction research, image studies, and baseline measurements in collaboration with clients. We use our database to specifically invite the right target group to participate.

Sending research invitations

Research agencies and universities can send out email invitations through our database to carefully selected target groups, allowing for quick and efficient participant recruitment.

Testpanel

Products can be tested by the target audience, with WIJ Special Media handling the entire process: from recruiting testers and developing a questionnaire to processing the results and creating communications.