Our news articles

40% of parents don't buy nursery furniture, but choose to reuse it

WIJ Monitor research: Babywereld June 2025

Significantly less money spent on toys

WIJ Monitor research: Babywereld February 2025

Is sustainability considered important when purchasing baby items?

WIJ Monitor research: Babywereld December 2024

New strollers and baby car seats are once again preferred over second-hand

WIJ Monitor Survey: Babywereld September 2024

New feeding bottles and children's tableware are preferred

WIJ Monitor Survey: Babywereld June 2024

Increasing trend in baby clothing purchases

WIJ Monitor Survey: Babywereld February 2024

de blije doos is celebrating its 50th anniversary!

Press release: February 2024

Parents are spending more and more on new baby monitors

WIJ Monitor research: Babywereld December 2023

Parents still prefer to buy a stroller offline

WIJ Monitor research: Strollers – Babywereld August 2023

New toys are becoming more popular at the expense of secondhand toys

WIJ Monitor research: Toys – Babywereld May 2023

More than two-thirds of parents buy nursery furniture in a physical store

WIJ Monitor research: Nursery furniture – Babywereld February 2023

Families are balancing more than ever

Press release – De eerste Nederlandse Staat van het Gezin
– October 11, 2022

First-time moms are spending more on bedding

WIJ Monitor research: Bedding for babies – Babywereld September 2022

Baby carriers are becoming more ergonomic, and that's worth the price

WIJ Monitor research: Baby carriers – Babywereld June 2022

Shopping for baby clothes? Lots of new items, but also secondhand

WIJ Monitor Survey: Baby Clothes – Babywereld 1 2022

How Prénatal continues to grow online through the combination of de blije doos and modern data analysis

The trend continues unabated: online purchases of strollers and car seats continue to rise!

WIJ Monitor Research: Strollers and Car Seats – Babywereld 3 2021

Paternity leave very popular, but not yet successful

Baby furniture increasingly purchased online due to the coronavirus crisis

WIJ Monitor Research: Baby furniture – Babywereld 1 2021

Optimal care for the (expectant) mother

WIJ Monitor Research: Personal care products – Babywereld 1 2020

Clothes make the (pregnant) woman

WIJ Monitor Research: Maternity wear – Babywereld 4 2019

The 'family crib' tradition

WIJ Monitor Research: The ‘family crib’ tradition – Babywereld 1 2019

Baby carriers are becoming increasingly trendy

WIJ Monitor Research: Baby carriers – Babywereld 4 2018

Second-hand baby car seats remain popular

WIJ Monitor Research: Second-hand baby car seats – Babywereld 2 2018

Will the online shopping trend for stroller purchases continue?

WIJ Monitor Research: Trend in online shopping for strollers – Babywereld 2 2017