WIJ Special Media BV

Our Strength

Largest database of expectant mothers and parents with young children

“For 50 years, we’ve excelled at what we do”

Marcel Bakker

Director

The heart of WIJ Special Media: the database

The database is the heart of WIJ Special Media and contains information on over 1 million expectant and young parents with a child up to and including 12 years old. Based on information such as address, postal code, due date, child’s name, child’s date of birth, and child’s gender, highly specific selections can be made to run a successful campaign or communicate a content message.

de blije doos

Media Portfolio

WIJ Special Media reaches 80% of pregnant women and parents with young children in the Netherlands maintaining the free WIJ gift pack, and is the market leader in the baby market.

Our Strength

Data with Consent

Our audience has given permission to use their data.

Sampling

de blije doos (pregnant) and kleuter koffer (child almost 4 years old)

Email marketing

Email campaigns for partners and e-commerce

Online

WIJ.nl website and email newsletters

Social

Advertising campaigns and audience sharing

Print

WIJ magazine, special editions "Zwanger!" and Prénatal Magazine

Research

WIJ Monitor and customized research

Consumer concepts

WIJ Geboortekaartjes and Voordeelbox

Trusted by these clients

Trusted by these clients

Trusted by these clients

Get in touch and grow together?

At your office, at our Blokker location, or via Teams: we’d love to discuss the possibilities of collaborating.