News article Second-hand? Not when it comes to feeding When it comes to food and drink, parents don’t take chances. Hygiene and ease of use matter more than a bargain. The WIJ Monitor by WIJ Special Media shows that it’s mainly new bottles, spoons and cups that end up in the kitchen cupboard—often from trusted […]
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News article Three pacifier brands remain firm favorites Every six months, the WIJ Monitor asks a panel of parents about their purchases for their (soon-to-be) baby. When it comes to buying pacifiers, the results show no surprises compared to previous surveys. No less than 77% of parents bought a new pacifier for their (expected) baby.
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News article Paternity leave very popular, but not yet successful Press releaseThe WIEG or supplementary parental leave for partners (paternity leave), has been warmly welcomed since its introduction on July 1, 2020. Recent research by the magazine WIJ and Voor Werkende Ouders (For Working Parents) shows that 87% of young parents are aware of the
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News article Families are balancing more than ever Press release: De eerste Nederlandse Staat van het Gezin The Hague, October 11. The first Dutch State of the Family shows that families are performing a balancing act like never before. 89% of families find the Netherlands a pleasant country to live in, according to research by
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News article de blije doos is celebrating its 50th anniversary! “Much has remained the same, and much has changed.” de blije doos from WIJ Special Media was first distributed to pregnant women in 1974, and now, fifty years later, the free gift package is a staple. This will be celebrated from February 14th to 17th
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News article Is sustainability considered important when buying baby items? Around us we hear more and more parents are shopping for secondhand baby items on various platforms. Clothes and other items are only needed for such a short time that it’s sustainable to reuse them. Is this actually reflected in the figures? We decided to
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Menu Our strengths Data with consent Sampling Email marketing Online Social Print Research Consumer concepts Our clients About us Working at Current News articles Birth rate Top 10 names Contact us News article Significantly less money spent on toys A panel of parents is asked about their purchases for their (expectant) baby through the WIJ
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News article 40% of parents don’t buy nursery furniture, but chooses to reuse it A third of parents buy a new dresser, crib, and/or wardrobe. As has been the case for years, IKEA is the most visited brick-and-mortar store for nursery furniture and also the most popular brand. Except when it comes to highchairs, where
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