The power of data: meet WIJ Special Media
A data-driven media company focused on pregnant women and parents of young children up to and including 12 years old. WIJ Special Media is market leader in the young parent market with its database.
Every year, 80% of all pregnant women in the Netherlands sign up for the free WIJ gift package
The package includes de blije doos, WIJ magazine, WIJ.nl including editorial (phase) newsletters, and a personalized hat for my baby after birth.
9/10 (2018 reviews)
Our mission and vision: supporting our target group in their role as parents
WIJ Special Media aims to inform, connect, and surprise people with the desire to have children, pregnant women, and parents of young children in a personal, inspiring, and reliable way, so they can develop optimally as parents.
We achieve this by using our target group’s data to provide them with support and a sense of understanding, enabling them to meet the challenges of parenthood, enjoy their new phase in life, and ultimately exceed their own expectations.
Phase-oriented
We can communicate with specific sub-target groups based on the due date or birth date. This ranges from a specific pregnancy or birth month, or a selection thereof, to the entire prenatal or postnatal group.
Data with consent
WIJ Special Media collects data from our target group at various points: during registration for the gift package, during the birth validation process, and just before the fourth birthday.
Wide reach
WIJ Special Media achieves wide reach among pregnant women and parents of young children with an extensive media portfolio,. This suits perfectly to a cross-media approach.
Image: iStock.com
What our clients say
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“At Davitamon, we grow with you through every important stage of life. How wonderful is it that we're joining forces with a reliable partner like WIJ Special Media to support pregnant women and new mothers?
Together, we inform them about the importance of healthy nutrition and vitamins, so they and their children can get off with the best possible start.”
Ashley Groenenberg
Media & Digital Manager NL -
“VeiligheidNL strives to provide (expectant) parents with reliable and independent information to help their children grow up safely and stronger. WIJ Special Media shares this mission, which is why we've been working together successfully for years.
Together, we reach many (expectant) parents, including through the popular Instagram Live Q&As, making valuable knowledge and tips accessible to everyone.”
Karen van Bommel
Adviseur Marketing & Communicatie Kinderveiligheid -
“With our baby products, we reach new parents every day who choose the best for their baby. Thanks to WIJ Special Media, we connect directly with them through articles, social media ads, and newsletters. And the WIJ Test Panels provide valuable feedback from parents.
We look forward to a long-term partnership to continue helping parents!”
Linda van Dort
Marketing Manager Difrax -
“One plus one is three, you and I are we. From all 50 years WIJ Special Media we've been walking side by side for quite some time now. A wonderful partnership that we continue to build upon, a valuable relationship based on trust.”
Paula van der Horst
Manager Partnerships Center Parcs -
“Our collaboration with WIJ Special Media has been of great value for many years. Through their platform, we reach parents with young children, whom we want to engage with our Qibbel bicycle seats made in the Netherlands. WIJ Special Media collaborates with us, offers a strong network, and provides valuable insights. This combination has increased our brand awareness and inspired parents to enjoy safe and comfortable cycling.”
Swen van den Hengel
Sales & Marketing Qibbel fietsstoeltjes
Get in touch and grow together?
At your office, at our Blokker location, or via Teams: we’d love to discuss the possibilities of collaborating.
