This is the WIJ club concept. The products and services which characterize this club concept are:
- A high(er) buying threshold
- A low(er) buying frequency (for instance insurances, mobile phone subscriptions, baby hardware)
Members of the WIJ Discount Club receive special offers and discounts, which can be found at wijvoordeelclub.nl.
WIJ Discount Club emails can be sent to the following (sub)target groups:
- parents with children between the ages of 0 – 1
- parents with children between the ages of 1 – 5
- parents with children between the ages of 5 – 12
(460,000 members in total)
The e-mail content is decided upon by the individual partner(s). It is also possible to send discounts as triggered mail.