This is the discount club concept of WIJ. The products and services which characterize this club concept are:

• A high(er) buying threshold
• A low(er) buying frequency (for instance insurances, mobile phone subscriptions, baby hardware)

Members of the WIJ Voordeelclub receive special offers and discounts, which can be found at wijvoordeelclub.nl.

WIJ voordeelclub emails can be sent to the following (sub)target groups:

• pregnant
• parents with children between the ages of 0 – 1
• parents with children between the ages of 1 – 5
• parents with children between the ages of 5 – 12

(520,000 members in total)

The email content is decided upon by the individual partner(s). It is also possible to send discounts as triggered mail.

This is the WIJ Winkel concept. The products and services which characterize this concept are:

• a low(er) buying threshold
• a high(er) buying frequency

The products/services take account of current development and/or the needs of the consumer who may decide to purchase items such as children’s clothes, personalized products and children’s rooms interior design.

Offers are brought to the attention of consumers by mailings to the following target groups:

• pregnant
• parents with children between the ages of 1 to 5 years old
• Parents with children between the ages of 5 to 12 years old

(500,000 email addresses in total)

This concept makes it possible for members to receive special vacation offers. These offers are all selected especially for parents of young children, taking their needs and wishes into consideration.
WIJ Special Media has been cooperating with a number of travel organizations for more than 10 years.

The offers reach the consumers by, for example, Vacation e-mails. These e-mails can be sent to various target groups:

• pregnant
• parents with children between the ages of 0 to 1 year old
• parents with children between the ages of 1 to 5 years old
• Parents with children between the ages of 5 to 12 years old

Additionally, other sections of the WIJ portfolio can be used. Partner cooperation is optimized on a personal basis per partner.

WIJ has our ‘own’ online photo service aimed at the target group which takes more pictures and orders more photo products than any other group. We have grown into the largest online photo service of the baby market. WIJ Special Media takes care of the media application and Smartphoto is responsible for the production.

Check out wijfotoservice.nl

A private webshop where you can create and order birth announcement cards.
Active since February 2019. The consumer can be approached precisely through various media at exactly the right moment (orientation and purchase phase). The assortment responds to the current trends and contains unique birth announcement cards in different styles.

See also wijgeboortekaartjes.nl