This is the discount concept of WIJ. The products and services which characterize this concept are:
- A high(er) buying threshold
- A low(er) buying frequency (for instance insurances, mobile phone subscriptions, baby hardware)
Via WIJ Voordeel the target group receives special offers and discounts.
WIJ Voordeel emails can be sent to the following (sub)target groups:
- parents with children between the ages of 0 – 1
- parents with children between the ages of 1 – 5
- parents with children between the ages of 5 – 12
(520,000 email addresses in total)
The email content is decided upon by the individual partner(s). It is also possible to send discounts as triggered mail.