de blije doos is a free sampling package with useful and relevant products and information for all pregnant women in the Netherlands.
87,7% of all pregnant women who pick up de blije doos recommend it to other pregnant women. And 85,5% would sign up for de blije doos if getting pregnant again. de blije doos has been awarded with a 8,3/10 which is the highest mark of all the different boxes in the Netherlands. (Source: de blije doos survey, March 2018/September 2019)
Target group: Women who are at least 13 weeks pregnant
Annual circulation: Approx. 120,000 boxes per year
Distribution: Controlled circulation via de Prénatal shops
- Participation: 12 months. A test period of three months is also possible.
- Rates and delivery specifications available on demand.
- Aanleverspecificaties zijn op aanvraag beschikbaar.
- Delivery specifications available on demand.
- National participation only.