de blije doos is a free sampling package with useful and relevant products and information for all pregnant women in the Netherlands.
93,0% of all pregnant women who pick up de blije doos recommend it to other pregnant women. And 90,0% would sign up for de blije doos if getting pregnant again. de blije doos has been awarded with a 8,4/10 which is the highest mark of all the different boxes in the Netherlands. (Source: de blije doos survey, August/September 2023)
Target group: Women who are at least 13 weeks pregnant
Annual circulation: Approx. 115,000 boxes per year
Distribution: Controlled circulation via de Prénatal shops
- Participation: 12 months. A test period of three months is also possible.
- Rates and delivery specifications are available on demand.
- National participation only.