WIJ is an informative magazine for (expecting) parents about various aspects of the pregnancy, the delivery and the baby. Lots of experiences are shared by other (expecting) mothers, there are interesting interviews, columns and practical information.
Readers have awarded the magazine with an 8.0/10. 20.8% assesses the WIJ Magazine as very good and 67.8% as good. The average time spent reading the magazine is 49.21 minutes. The readers think WIJ magazine is friendly, accessible, recognizable, contemporary and honest. 41.2% reads the WIJ Magazine completely and 48.7% reads most of the WIJ Magazine. Source: WIJ reader survey 2019 (n = 1,508).
Target group: pregnant women and mothers with a child between the ages of 0 to 12 months.
Circulation: 160,000 copies
Frequency: 4x per year
Distribution: Controlled circulation
Total number of distributed copies magazine WIJ: 154,791 (average circulation figures Q1 2020 up until Q4 2020). See also nommedia.nl