WIJ is an informative magazine for (expecting) parents about various aspects of the pregnancy, the delivery and the baby. Lots of experiences are shared by other (expecting) mothers, there are interesting interviews, columns and practical information.
Readers have awarded the magazine with an 8.0/10. The average time spent reading the magazine is 44,2 minutes. The readers think WIJ magazine is informative, full of expert knowledge and advice, contemporary, relevant, positive and enjoyable to read. 43,1% feel connected to WIJ and 43,6% would be sad to see the WIJ magazine disappear. Source: WIJ reader survey 2016 (n = 1.167)
Target group: pregnant women and mothers with a child between the ages of 0 to 12 months.
Frequency: 4x per year
Distribution: Controlled circulation
Circulation: 160.000 copies
Total number of distributed copies magazine WIJ: 153,357 (average circulation figures Q4 2017 up until Q3 2018). See also nommedia.nl