Direct contact? Call 0229 21 26 72 or mail to



Pregnant women and mothers of children up to the age of 12 can be reached online through various websites, e-mail newsletters and WIJ social platforms.

The WIJ website altogether generates:

  • More than 1,100,000 visitors per month
  • 2,000,000 pageviews per month

The WIJ Newsletters are sent to:

  • In total 500,000 addresses
  • Or to selected segmented subtarget groups


A WIJ Partner mail is a strong proposition to effectively reach the desired target group (pregnant women and /or mothers) online. The selection of this target group takes place in consultation, based on details from the database. The e-mails are sent in accordance with the current laws for opt-ins.


WIJ Special Media use various editorial WIJ Newsletters to provide pregnant women and parents of young children with relevant and up-to-date information at the right time. It is possible to attract the attention of a specific target group with the publication of an item in one of our newsletters.


WIJ | Getting Pregnant newsletter

Oplage: on demand
Dispatch: on demand

WIJ | Pregnant newsletter

Circulation: approx. 60,000
Dispatch: 1x per month

WIJ | Baby newsletter

Circulation: approx. 60.000
Dispatch: 1x per month

WIJ | Toddler and preschooler newsletter

Circulation: approx. 230,000
Dispatch: 1x per month

WIJ | 4 – 12 years old newsletter

Circulation: approx. 320,000
Dispatch: 1x per month

WIJ | Phase news (per pregnancy week)

Circulation: up to 7,500 in the 9th month of pregnancy
Frequency: Daily, automatically based on the week of the pregnancy

WIJ | Groeinieuws/Growth guide (birth month)

Circulation: op aanvraag
Frequency: daily, automatically based on the month of birth

WIJ | Themed newsletter

Circulation: on demand
Frequency: on demand
Theme: A theme can either be decided by the client or the client can join existing themes.